Overview
American Military University’s program pages are the most visited pages of the entire university’s website. Therefore the website program pages were the perfect starting point to tackle a multi-faceted project update and optimize the entire website.
Challenge
The main challenge was to present prospective students with the information they are looking for in a simple, and accessible way. The current website lacked visual elements and was very text-heavy with some links sending the visitors outside the website to third-party websites causing to loose leads.
Solution
Data from the current website was analyzed and elements that were high performing were emphasized visually by hierarchy and color. More images were incorporated into the design making the website more visually appealing and easy to skim through. These changes resulted in a higher-performing website, students stayed on average 20% more on the page and RFI applications increased by 25% during the testing period.
Live View: AMU Business Program
Role: Lead UX & UI Designer / Art Director