Overview
Connect, formally known as BBC Express, it’s one of the top three ground transportation services in the Washington Metro area for over 30 years, with almost a non-existent web presence. BBC Express was rebranded and a web-app for booking trips was developed to streamline the process for their clients.
Challenge
To create a modern, user centric website that can be useful for a multiple users, from corporate group travel, tours, to single ride share.
Our market researched showed that our current website was content heavy and users felt overwhelmed with too much information and not clear segmentation for different audiences.
Solution
Content was revised and rewritten to be more engaging and effective. Audiences were segmented by creating a simple booking flow for personal bookings and registration to create a corporate account and manage multiple bookings at a time.
Role: UX & UI Designer / Branding / Creative Director