Overview
DigiDwell is a start-up internet provider, their focus is to keep prices accessible for consumers and to provide an option for consumers that don’t want to signup with the big players in the industry.
Challenge
Our challenge was to create a brand that resonated with a younger, hip and highly digital consumer.
Solution
We used bright colors, incorporated the smiling emoji that also has a second connotation as a plug to symbolized connectivity. We then created a campaign based on popular memes and placed them on specific locations in the buildings where the service is available. Site visit rates increased by 100% and call volume increased by 50% within the first two weeks of the campaigns going live.
Designer / Creative Director / Copywriter