Overview
American Military University's mascot was developed to promote school spirit within the student body of the university. A survey of possible mascots was conducted with the staff and students of AMU and the Golden Eagle was chosen in honor of our body of students serving in all branches of the arm forces.
Challenge
Our main challenge was to obtain feedback from all stakeholders which consisted of our student body, staff, and faculty.
Solution
We wanted to make everyone feel included in the choosing of the new university mascots, therefore we approached this project from a participatory angle. A contest was created to select and name the mascots. Students, faculty and staff were able to submit mascot ideas and the reason why that mascot represented our values as a university. The top 5 would be put up for a vote. A social media campaign was later created to create buzz of the unveiling of the mascots.
Role: Lead Designer / Illustrator
